For AI agents: the complete documentation index is available at https://docs.clickmax.io/en/llms.txt, the full documentation bundle is available at https://docs.clickmax.io/en/llms-full.txt, and this page is available as Markdown at https://docs.clickmax.io/en/features/create/funnels/ab-test.md.
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      • Create a funnel A/B test

      Turn a funnel page into an A/B Test: traffic is split between two or more variations and you compare the results. You do this in the funnel builder, on the card of the page you want to test.

      Role: anyone with access to the funnel in the workspace can edit it — no specific role is required.

      Plan: each test you create consumes your A/B Test quota; once you hit the limit, creation is blocked.

      Steps

      1. Open the funnel in the builder.
      2. On the card of the page you want to test, open the menu and turn it into an A/B Test. The card becomes a test with Variation A and Variation B.
      3. Adjust the variations. Each one points at a funnel step — a page or a Quiz — and you add a traffic splitter to include more. A test takes a minimum of 2 and a maximum of 5 variations.
      4. Set each variation's traffic split. The percentages must add up to exactly 100% — the builder warns you when the total is off.
      5. Open Test Settings to review the Slug (URL) and, if you want, a custom domain with Use another domain (the default is the funnel's domain). The test starts out with a slug of its own, shaped like teste-ab-k3m9x2 — the trailing part is drawn at random, so two tests never compete for the same URL. Change it only when you want an address that is easier to share. As you type, the field checks availability and shows This slug is available or This slug is already used by another page or test. While the slug is taken — or empty — the Save Settings button stays disabled.
      6. Still in Test Settings, enable the Test limit and pick the Limit type: By Date (an end date and time) or By Traffic (a total number of views). With no limit, traffic is split indefinitely.
      7. Click Save Settings.

      The test starts splitting traffic between the variations. Variations are ordinary funnel steps — edit pages in Pages and quizzes in Quiz.

      When a variation is a Quiz

      A variation can point at a Quiz card. Whoever lands on that variation goes to the quiz's public address, and the answers are still counted on the quiz's own card.

      The quiz needs a public address to enter the split. It starts out on the system's default address; if you set a custom domain under Change domain, the test sends visitors there instead. A variation whose quiz has no address yet stays out of the split, and its traffic goes to the other variations.

      On a quiz variation's line, visitors usually sits at 0: the quiz is served outside page tracking, so there are no page visitors to count there. The traffic the test sent to it shows in the arrow's Redirects number, and the answers live under Accesses and Completed on the quiz card.

      The test's numbers follow the panel's date range

      In analysis mode, everything the test shows counts only the selected range in the panel's date picker: the variation lines on the card and the Redirects number on each variation's arrow. Change the range and both recalculate.

      • visitors — distinct people who opened that variation's page in the range. Someone who reloads counts once.
      • conversion — the variation's rate in the range: contacts captured when the variations lead to ordinary pages, or purchases when they all lead to checkout, upsell or downsell. The divisor is the line's visitors.
      • Redirects, on the arrow — how many times the test sent traffic to that variation in the range.

      The arrow and the line count different things on purpose, so they need not match: the arrow counts openings, the line counts people. Someone who opens the variation twice adds two on the arrow and one to visitors — the same rule every funnel connector follows.

      A variation leading to a Quiz is where the gap shows most: the quiz is served outside page tracking, so its line usually sits at 0 visitors even while the arrow counts traffic. The quiz's own numbers live on the quiz card.

      A range with no traffic shows 0 on the line and — on the arrow: that is the filter, not a stalled test. Widen the range to see the running total.

      Once the test closes by date or by traffic, the card freezes the total and the winning variation from that closing — those two stop changing with the range.

      A test created by Max follows the same rule: it gets a URL of its own automatically. Ask for a specific address that is already taken and Max tells you, instead of creating the test on the wrong URL.

      If it didn't work

      • Saving is blocked with a percentage warning: the splits must add up to 100%, across 2 to 5 variations.
      • The slug shows up as taken: another page or A/B test in the same project already answers on that URL, even if it lives in a different funnel. Pick a different slug and Save Settings becomes available again.
      • The test card shows the duplicate URL warning: two funnel steps share the same slug. Open Test Settings and change one of them.
      • Creating the test is refused: you have reached your plan's A/B Test quota.
      • The test URL does not open: none of the variations has a valid destination — usually a quiz with no public address. Open each variation, confirm its destination, then publish the funnel again.
      • A quiz variation gets no traffic: its quiz has no public address yet. Open the quiz card, check the address under Change domain, then publish the funnel again.
      • A variation's arrow shows —: that variation got no traffic in the selected range. Widen the range in the analysis panel's date picker.
      • You cannot edit the funnel: you lack access to the workspace — see no permission.