#How to see a traffic report for my pages

Go to Contacts & Commercial → Other → Visitors and open the Analytics tab. While the Visitors tab lists one person per row, the Analytics tab adds everything up: how many people arrived, where they came from, what they saw and how many became contacts — in cards and charts, without opening a single row.

Before you start

• A workspace role with CRM access.
• Your pages need tracking enabled. With no visits recorded, the charts come up empty.
• Numbers such as "contacts generated" only count people who identified themselves (submitted a form, started a checkout or something equivalent).

#Step by step

1. Go to Contacts and click Visitors.
2. Click the Analytics tab.
3. Pick the Period: last 7, 30, 90 or 180 days. The default is 30 days.
4. Optionally use the Project filter to see only that project's traffic. Type to search by name — the list loads more options as you scroll.
5. Read top to bottom: summary cards first, then traffic per day, then the breakdowns by source, content and audience.

The period and project apply to the whole tab: every card and chart answers about the same slice.

#The summary cards

#Traffic per day

The chart shows three lines — visitors, sessions and contacts — one point per day. Days with no traffic show as zero instead of disappearing, so a drop stays visible instead of turning into a misleading straight line.

Days, hours and weekdays use your computer's time zone.

#Where the traffic came from

Each block shows the top ten rows and, next to the session count, how many people or contacts that row produced.

#External pages under "Landing pages"

A page marked as External lives on your own site, and ClickMax only serves it through an internal funnel address with a code in place of the path. That address does not open on its own and does not identify the page, so Landing pages shows the public address you set on the page, without the https://.

Because the grouping now follows the page, every visit that started there lands on the same row, even when each one had a different internal address. If the External page has no public address set yet, the row falls back to the internal address.

Here the channel belongs to the visit, not to the visitor: if someone arrived via Instagram and came back via Google, both visits show up, each under its own channel. That differs from the Visitors tab, where the Channel column always shows the person's first visit. The classification rules are the same — see How to see where your page visitors came from. The difference between the two models is explained in Which channel gets credit for a visitor: the first one or the one of the visit?.

In the Sessions by channel donut, the number in the center is the total sessions of the period, and each legend row shows that channel's percentage of the total. Each channel always has the same color — its brand color —, repeated in the Campaigns by channel bars.

#Which campaigns brought contacts

The Campaigns by channel card answers "which campaign is bringing contacts". Each row is a channel + campaign pair: the same campaign running on Google and on Facebook shows up as two rows, each with its channel icon and color. Do not add the rows together thinking it is one campaign — the card keeps them apart precisely so you can see which platform delivered the result.

Visits without utm_campaign show up as No campaign, grouped under the channel they came through. The card shows the 20 pairs with the most sessions and says so when there are more.

#At which step people stop

The Conversion funnel card shows how many visitors reached each step in the period:

1. Viewed the page
2. Viewed the form
3. Submitted the form
4. Started checkout
5. Purchase approved

Each step counts distinct people, not actions: someone who viewed the same page ten times counts once. Under each step you see the percentage relative to the previous step and to the top.

A step counts whoever reached it or went further. Someone who bought straight through checkout, without a form, also counts in the form steps — so a step is never larger than the one before it. The order in which actions happened is not required.

Use the channel selector in the corner of the card to see the funnel only for people who had a visit from that channel in the period.

#What people saw and did

#Who the people are

The Devices, Browsers and Operating systems blocks split visitors by the device of their most recent access. When the device cannot be identified, the person falls under Unknown, so the total still matches the visitors card.

Visits by hour of day and Visits by day of week show when visits start, in your time zone. Useful for picking the time of a broadcast or a post.

#Where the people are from

The Geographic origin card shows on a world map which countries the people in the period came from. The darker the color, the more people from that country.

1. Pick the audience at the top of the card: Visitors, Contacts or Buyers. Each one has its own color. The audiences add up: every buyer is also a contact, and every contact is also a visitor.
2. Click a country (on the map or in the list beside it) to see its states colored and its cities as bubbles, bigger where there are more people. The World button goes back to the full map.
3. Use the mouse wheel or the + and − buttons to zoom. Hover a country, state or city to see its number.

The location comes from the internet address of each person's first visit, and is recorded from that visit on. Anyone who could not be located falls under No location (or No state and No city, inside a country), so the totals still add up. Location by internet address points to an approximate region, not the person's address, and the city is less precise than the country — mobile connections often show up in the carrier's city.

#Current limits

• The maximum period is 180 days. Longer requests are trimmed to the last 180 days.
• Each source and content block shows at most ten rows. Campaigns by channel shows up to 20 pairs.
• You cannot click a funnel step to list the visitors who reached it yet.
• Browsers and operating systems cover the most common devices in the period; the rare tail falls under Unknown.
• Exporting the charts is not available yet.
• The map colors the states of 25 countries (including Brazil, Portugal, the United States, Argentina and Mexico). For the others, the country detail shows only the cities.
• A country's detail shows up to the 200 cities with the most people in each audience.