#How to see where my page visitors came from

Go to Contacts & Commercial → Other → Visitors, Visitors tab. The screen lists everyone who came through your pages with tracking enabled, shows which channel brought each person (Google, Instagram, Direct…) and whether they already became a contact. Click a row to see the full journey: every visit, the landing page and what the person did there.

To see the same data summed up in cards and charts instead of person by person, use the Analytics tab — see How to see a traffic report for my pages.

Before you start

• A workspace role with CRM access.
• Your pages need tracking enabled. With no recorded visits the screen shows an empty state with a shortcut to enable it.
• A visitor only becomes a contact once they identify themselves — submitting a form, starting a checkout or similar. Before that they exist here, but not in your contact list.

#Step by step

1. Go to Contacts and click Visitors. The Visitors tab opens by default.
2. The four cards at the top summarise the period: Visitors, New visitors, Sessions and Contacts generated.
3. Click Filters to narrow the list by project, page, funnel, channel or contact — including asking about what the person did not do. See How do I filter the visitors list?.
4. Use the search box to find someone specific: it accepts the visitor ID (the vis_ value in the first column, whole or just the beginning) or an exact IP address.
5. To take the list into a spreadsheet, click Export CSV — you get a file with one row per visit of the filtered visitors. See How do I export my visitors' visits as CSV?.
6. Click a row to open the visitor.

#What the visitor screen shows

At the top: first and last seen, how many visits the person made, the source channel, the device and the linked contact (when one exists). The contact name links to their record.

Below, each visit appears as a block with:

Actions that represent an outcome — became a contact, submitted the form, purchased, booked a meeting — are highlighted in green.

The Landing page is the address the person opened to start the visit. When the visit started on a page marked as External — one that lives on your own site — you see the public address set on that page, not the internal address ClickMax serves it through. The same applies to the Sessions and Source tabs.

#How the channel is decided

The channel comes from the campaign parameters on the link (utm_source, utm_medium) and, when those are missing, from the address that brought the person.

Navigating from one of your pages to another does not count as Referral: that visit keeps the channel it started with.

#Ad click IDs

Meta, Google, TikTok and Microsoft add a code to the link of every clicked ad (for example fbclid on Meta and gclid on Google). When the visit carried that code, the Origin tab and the visit block in the Journey tab show Ad click IDs, with the platform, the parameter name and the full value. Copy the value to find that click in your ad manager.

The click ID does not change the visit channel: a visit with fbclid but no campaign parameters is still classified by the address it came from. Meta also adds the code to clicks on organic posts, so on its own it does not prove the visit came from a paid ad.

#From the contact back to the browsing

On a contact's record, the Capture tab of the summary shows Earlier browsing with a link to the matching visitor. It is the reverse path: the record shows what happened after the person identified themselves, and the link leads to what they did before.

The row only appears when the contact has a linked visitor — someone added by spreadsheet import or manual entry has no recorded browsing. When the same person used more than one device, the link goes to the most recent one and the number beside it says how many others exist.

To see the browsing on the record itself — origin and pages viewed before identification, across every device —, use the Navigation tab. See How to see what a contact browsed before identifying themselves.

#First click, not last

A visitor's channel is always the one from their first visit. If someone discovered you through an Instagram ad and came back weeks later via a Google search, that person counts as Instagram — it is the channel that brought them to you. The screen states this above the list.

Each visit, inside the visitor detail, shows its own channel — so you can still see the full path even though the summary points at the first click. The Analytics tab uses another model — it counts each visit under its own channel; see Which channel gets credit for a visitor: the first one or the one of the visit?.

#Current limits

• The list covers the last 30 days by default and 180 days at most.
• The detail loads the 20 most recent visits and up to 200 actions per visit. When there are more, the screen says so under the block.
• Filtering by device is not available yet.

#First visit, no visitors yet

When you don't have any visitors yet, the screen shows a faded preview of the area, the title No visitors yet, a short summary and three highlights. There is no create button: the first visit shows up on its own when someone opens your pages with tracking on. The See how to turn on tracking button takes you to the steps. A search or filter with no results doesn't show this screen: the plain message that nothing was found stays.