For AI agents: the complete documentation index is available at https://docs.clickmax.io/en/llms.txt, the full documentation bundle is available at https://docs.clickmax.io/en/llms-full.txt, and this page is available as Markdown at https://docs.clickmax.io/en/faq/messaging/how-sending-credits-work.md.
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      • How do sending credits work in Clickmax?

      Almost every send uses credits from your account. Every message comes off the balance, and you can buy more credits inside the platform to keep your campaigns running.

      When you buy credits inside the platform, checkout uses the account's registration and tax details. If the full name, CPF, or CNPJ is missing, the purchase modal asks for those details before generating the charge.

      Monthly credit upgrade offers can only increase the limit already included in the plan. For example: if the plan includes 30,000 credits, the monthly offer must include 30,001 credits or more.

      One-time credit packs are different: they add extra credits to the account balance and can have any quantity available in the catalog.

      These use credits:

      • WhatsApp — the cost depends on the message category: Marketing costs considerably more than Utility and Authentication;
      • Email;
      • SMS;
      • Instagram;
      • voice/IVR — charged per minute.

      In Clickmax Meet, the meeting AI features also use credits when Clickmax generates them. With an AI agent chosen for the room, they run on the agent's key and use no credits at all:

      • Meeting report — 100 credits per started hour of meeting, with the meeting memory already included (meeting report);
      • Question about the meeting — 18 credits per question asked about the report;
      • Narrated meeting training — 100 credits for script and voice, generated once (Guided training);
      • Training voice — 92 credits, when the script ran on your agent's key and only the voice is Clickmax's.

      For the actions you trigger — regenerating the report, asking about the meeting and generating the narration — Clickmax asks first whether it should run on the agent's key or on credits, with the cost and the balance in view. The live copilot always runs on the agent's key and never uses credits.

      These amounts are today's and can change — the price that counts is the one shown on screen before you confirm. See limits and quotas.

      These use no credits at all:

      • WhatsApp Service messages (replies inside the 24-hour window);
      • Telegram;
      • website chat.

      To see what each channel costs today and simulate a campaign before sending, use the credit calculator.

      How your balance is checked before a send

      Before a send starts, the platform checks that your balance covers the whole campaign: message cost × number of recipients. If it doesn't fit, the send is refused before the first message goes out — so it can't stop halfway, with some contacts reached and others not.

      On WhatsApp that calculation uses the cost of the template category you picked: a Utility send is not refused at the Marketing price. Messages that use no credits, such as Service replies inside the 24-hour window, are never refused for balance.

      The balance counted is the total: your monthly allowance plus any campaign credits you have bought.

      If it didn't work

      • Messages are not going out: check whether you have a credit balance and top it up inside the platform.
      • A send was refused for lack of credits but your balance looks like enough: check the number of recipients and the template category — the check covers the whole campaign, so a large audience on Marketing needs far more balance than the same audience on Utility. The credit calculator shows the total before you send.
      • WhatsApp sends blocked: it may be a Meta limit rather than a lack of credits — see Meta's limit.
      • An error when sending: see the error codes.