How does the Split module work?
The A/B test (Split) creates variations of a single page inside the funnel and distributes traffic between them by percentage. Each visitor sees one version, and you follow the conversion metrics for each one to pick the one that performs best.
Related
If it didn't work
- One variation gets no traffic: check the percentage split between the versions in A/B tests in funnels.
- No metrics appear: check that the funnel is published and receiving visits in Create funnels.
- Other questions about funnels: see the frequently asked questions.