#What is the difference between a Cold Lead, a Warm Lead and a Customer?

These are three stages in the contact's relationship with your business:

• Cold Lead: captured only, with no buying interaction yet.
• Warm Lead: showed interest (reaching the checkout, for example) but did not complete the purchase.
• Customer: has already made one or more purchases.

Use pipelines, stages and segments to follow that progression and target automations at each stage.

#Related

• Contacts
• First pipeline
• List vs. segment
• Lost opportunity

#If it didn't work

• Can't see contacts split by stage? Organise them in a pipeline.
• Want to group contacts by behaviour? Use segments.
• Other questions about contacts? See the frequently asked questions.