How do I set up A/B tests in a funnel?
Use a traffic splitter step in the funnel:
- Add the traffic splitter before the page you want to test.
- Create the versions (A/B/C) of the page.
- Set the percentage of traffic each version receives.
- Follow the conversions and send more traffic to the winning version.
Related
If it didn't work
- The splitter is not distributing traffic: confirm it sits before the destination page and that the versions' percentages add up to 100%. See A/B tests in funnels.
- You have reached your plan's funnel limit: see Funnel limit.