What is message interaction tracking?
It is the tracking of what happens to every message you send: how many contacts received it, opened it and clicked. With that data you can measure the engagement of a send and build segments from behaviour — for example, a list of contacts who opened or clicked, so you can treat them as warmer leads.
Related
If it didn't work
- Opens or clicks do not show up: on some channels tracking depends on how the message is delivered and displayed. Check the channel in Messaging.
- You cannot build the engagement segment: see List vs. segment.
- Another question about sends: see the FAQ.