For AI agents: the complete documentation index is available at https://docs.clickmax.io/en/llms.txt, the full documentation bundle is available at https://docs.clickmax.io/en/llms-full.txt, and this page is available as Markdown at https://docs.clickmax.io/en/faq/contacts/utm-parameters-explained.md.
  • English

      • What do the UTMs used in Clickmax mean?

      UTMs are parameters added to the URL of a page or capture link to record the source of the traffic. When a contact arrives through a link with UTMs, those values are stored on the contact and can be used in segments and automations.

      • utm_source: the source of the traffic (e.g. Instagram, Google Ads).
      • utm_campaign: the campaign name (e.g. BlackFriday2025).
      • utm_medium: the medium or variation (e.g. Bio, Stories, Ad1).

      If it didn't work

      • The UTMs don't appear on the contact: check that the capture link or the page carries the parameters in the URL. See Capture link.
      • Tracking is not recording the source: review the setup in Tracking (Browser SDK).