For AI agents: the complete documentation index is available at https://docs.clickmax.io/en/llms.txt, the full documentation bundle is available at https://docs.clickmax.io/en/llms-full.txt, and this page is available as Markdown at https://docs.clickmax.io/en/faq/products/upsell-and-downsell-strategies.md.
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      • What are upsell and downsell strategies?

      They are offers presented after the customer has already started or completed the main purchase:

      • Upsell: a complementary offer of higher value, shown after the purchase to raise the order value.
      • Downsell: a more affordable alternative, shown when the customer turns the upsell down, so you do not lose the sale.

      Both are part of the sales funnel and are configured alongside the product and the checkout. To increase the order within the checkout itself (before it is completed), use an order bump.

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