What does each page category do in Clickmax?
Each category organises the page by the role it plays within the funnel:
- Capture: collect the contact's details (email, phone) to generate leads.
- Presell: prepare and warm the audience up before presenting the offer.
- Sales: present the offer and turn the contact into a customer.
- Upsell: offer a higher-value add-on after the purchase.
- Downsell: offer a cheaper alternative when the main offer is declined.
- Advertorial: deliver informative, persuasive content that leads to the offer.
- Thank-you: confirm the completed action (a purchase, for example).
The category is only an organisational label: the structure and the editor are the same for every page type.
Related
If it didn't work
- Not sure where to build the funnel? See create funnels.
- Questions about page or funnel limits: funnel limit.
- Other questions: question hub.