For AI agents: the complete documentation index is available at https://docs.clickmax.io/en/llms.txt, the full documentation bundle is available at https://docs.clickmax.io/en/llms-full.txt, and this page is available as Markdown at https://docs.clickmax.io/en/faq/funnels/page-category-roles.md.
  • English
  • What does each page category do in Clickmax?

    Each category organises the page by the role it plays within the funnel:

    • Capture: collect the contact's details (email, phone) to generate leads.
    • Presell: prepare and warm the audience up before presenting the offer.
    • Sales: present the offer and turn the contact into a customer.
    • Upsell: offer a higher-value add-on after the purchase.
    • Downsell: offer a cheaper alternative when the main offer is declined.
    • Advertorial: deliver informative, persuasive content that leads to the offer.
    • Thank-you: confirm the completed action (a purchase, for example).

    The category is only an organisational label: the structure and the editor are the same for every page type.

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