What are the pages in a Clickmax sales funnel?
A funnel is a sequence of connected pages, and each page plays a role in the contact's journey:
- Capture: collects the contact's details (name, email, phone) in exchange for an offer or a piece of material.
- Presell / advertorial: warms the contact up with content before the offer is presented.
- Sales: presents the product and leads to the checkout.
- Upsell: a complementary offer after the main purchase.
- Downsell: an alternative offer when the contact declines the upsell.
- Thank-you: confirms the action (a purchase or a sign-up) and points to the next step.
You build the funnel by dragging these steps in and setting the order in which the contact moves from one to the next.
Related
If it didn't work
- Not sure where to start building the funnel? See Create funnels.
- The page does not move on to the next step? Review the order and the connections in Create pages.
- Need to sell straight from the page? Set up the checkout and the order bump.