For AI agents: the complete documentation index is available at https://docs.clickmax.io/en/llms.txt, the full documentation bundle is available at https://docs.clickmax.io/en/llms-full.txt, and this page is available as Markdown at https://docs.clickmax.io/en/faq/general/interpret-performance-metrics.md.
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      • How do I read the Clickmax performance metrics?

      The dashboard charts show trends over time. Read them like this:

      1. Peaks show what worked (a campaign, a broadcast, a new product). Repeat whatever caused them.
      2. Dips point to bottlenecks or a loss of momentum. Look into the period they fall in.
      3. Connect the metrics: cross message volume with engagement to see whether sending more produces more replies, and watch average order value to gauge the impact of promotions and new products.

      Always compare against an earlier period (a week or a month) rather than looking at a single number in isolation — the trend matters more than the absolute value.

      If it didn't work

      • A period with no data usually means there were no sends or sales in it yet — send a broadcast or publish a funnel to generate activity.
      • A distorted average order value usually comes from products with no price set; review them in Products.
      • Other questions in the frequently asked questions.