What does a contact's detailed profile show?
A contact's profile gathers everything the platform knows about them in one place:
- Personal and contact data: name, email, phone and address.
- Source and UTMs: where the contact came from (campaign, funnel, capture link).
- Tags: labels used to segment the contact.
- Purchase history: orders, total amount spent (LTV) and average order value.
- Recent activity: a timeline with events such as pages visited, Pix generated and purchase completed.
Related
If it didn't work
- Don't see the purchase history? Check that the payment platform is connected in Integrations.
- Missing UTMs or source? The contact may have been created by a manual import, without tracking data — see import contacts.
- Empty fields on the profile? Check which fields exist in the fields reference.