What are the recommended best practices for managing contacts in Clickmax?
The main best practices:
- Review inactive contacts regularly and keep tags and lists up to date.
- Use custom fields to segment more precisely.
- Prefer segments based on behaviour and history over static lists whenever the criterion changes over time.
- Personalise your messages instead of sending generic blasts, leaning on automations for nurturing and re-engagement.
Related
If it didn't work
- Not sure whether to use a list or a segment? See List vs. segment.
- Re-engagement automation not firing? Check the automation triggers.
- Hit the contact ceiling? See Contact limit.