Which questions help you analyse your sales funnel?
Use these questions to assess each step of the funnel, from the top through to the sale:
- How many people am I attracting to my content and pages?
- Are my funnels capturing contacts efficiently?
- Are my messages relevant and driving engagement?
- Does the communication carry the contact through to the offer?
- Of those who reached the offer, how many actually bought?
Each bottleneck points to the step you need to fix: too little attention is the top of the funnel, too few captures is the page, and low conversion on the offer is the checkout.
Related
If it didn't work
- Few contacts captured: review the capture page in Create a funnel.
- Contacts are not reaching the offer: follow the steps in your first pipeline.
- Questions about the whole flow: see From capture to sale.