How do I segment my audience for message sends?
Target your sends using contact lists and segments:
- Create a segment with filters by tag, source or behaviour (for example, leads from a specific campaign or people who abandoned the checkout).
- When you send the broadcast, pick the list or the segment as its target.
Good segmentation makes the message more relevant and cuts your sending costs, because you only talk to the people who matter.
Related
If it didn't work
- The segment came back empty: review the filters (tags and criteria) in List vs. segment.
- Your database is missing contacts: see Import contacts.
- The send never went out: check the limits in Limits.