For AI agents: the complete documentation index is available at https://docs.clickmax.io/en/llms.txt, the full documentation bundle is available at https://docs.clickmax.io/en/llms-full.txt, and this page is available as Markdown at https://docs.clickmax.io/en/faq/funnels/conditional-logic-in-funnels.md.
  • English

      • What is conditional logic in a funnel?

      Conditional logic is an "if/then" rule that steers the contact down different paths within the funnel. Based on actions (such as a purchase), applied tags or behaviour, you can show different pages depending on each contact's profile or response.

      You combine this with automations to react to those events: for example, if the contact bought, send them to an upsell page; if they didn't, show a recovery offer.

      If it didn't work

      • The contact didn't follow the expected path: check whether the tag or event used as the condition is actually being applied, in Automations.
      • The automation didn't fire: review the trigger in Automation triggers.
      • Questions about the structure of the funnel pages: see Create funnels.