What is a downsell in Clickmax?
A downsell is an alternative offer, at a lower price, presented at the checkout when the customer turns down the upsell. The point is to recover part of the extra sale instead of losing it altogether.
You set up the checkout offers (order bump, upsell and downsell) when you build the product and the sales funnel.
Related
If it didn't work
- The downsell offer does not appear: check that it is switched on and linked to the right upsell in Products.
- Questions about the other checkout offers: see What is an order bump?.
- Other frequently asked questions: FAQ hub.