For AI agents: the complete documentation index is available at https://docs.clickmax.io/en/llms.txt, the full documentation bundle is available at https://docs.clickmax.io/en/llms-full.txt, and this page is available as Markdown at https://docs.clickmax.io/en/guides/abandoned-cart-recovery.md.
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      • How do I recover people who abandoned the checkout?

      Whoever abandoned the checkout is the warmest audience you have: they already chose the product and got as far as the payment screen. Recovering them is a matter of spotting them fast and speaking on the right channel.

      Before you start

      • Role: Owner, Admin or Editor.
      • You need at least one active channel in Messaging.
      • The offer has to be on the Clickmax checkout — with an external checkout the abandonment happens elsewhere and you cannot see it.

      1. Find who abandoned

      The Sales area has a Sales Recovery view, which gathers everything that did not close — abandoned carts and declined payments. These are different situations and deserve different messages:

      SituationWhat happenedHow to talk to them
      Abandoned cartReached the checkout, never paidA reminder, and an answer to the doubt
      Failed paymentTried to pay, the payment failedPractical instruction: another card, PIX, bank slip

      2. Split them into a segment

      Create a segment with these contacts. A segment, not a static list — you want the person to leave the group automatically once they buy.

      3. Build the sequence

      Create the recovery automation. Timing is what matters: the first message is worth most in the first few hours, while the intent is still fresh.

      A sequence that works well: a quick reminder, then an objection removed, then a final notice with a deadline. No more than that — insistence turns an abandonment into an unsubscribe.

      4. Choose the channel carefully

      WhatsApp converts better and burns out faster. If you use it, respect the limits described in safe bulk sending. Email is safer at volume; see email nurture sequence.

      5. Close the loop

      Make sure anyone who buys leaves the sequence immediately. Still getting "you forgot something" after paying is the mistake that generates the most complaints in this flow.

      If it didn't work

      • Nobody shows up as an abandonment: confirm the offer uses the Clickmax checkout.
      • The message does not go out: review your credits and the channel in Messaging.
      • Customers who already bought keep getting chased: review the flow's exit condition in Automations.