For AI agents: the complete documentation index is available at https://docs.clickmax.io/en/llms.txt, the full documentation bundle is available at https://docs.clickmax.io/en/llms-full.txt, and this page is available as Markdown at https://docs.clickmax.io/en/guides/vsl-funnel.md.
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      • How do I build a VSL funnel?

      In a VSL (video sales letter) funnel the video does the page's work. Everything else exists in order not to get in the way: no menu, no competing links, one possible action.

      Before you start

      • Role: Owner, Admin or Editor.
      • Host the video on a video platform and have the embed code to hand.
      • Have the offer and the checkout ready.

      1. Build the page

      Create the page inside the funnel with the video embedded and nothing competing for attention. Remove the menu, the footer and any external links.

      2. Decide when the button appears

      Two approaches, with different effects:

      ApproachEffect
      Button visible from the startDoes not lose the people who had already decided
      Button that appears after a few minutesForces exposure to the argument before the offer

      If you hide the button, make sure it really does appear — a button that never shows up is the most common and most invisible failure in this funnel.

      3. Keep the page light

      Video is heavy. If the page is slow to open, the visitor leaves before the first second. See speed up my pages.

      4. Track what matters

      Beyond the conversion, measure who actually watched. Set tracking up in end-to-end tracking and, for specific events such as play and progress, see custom events.

      Without that, a VSL that does not convert cannot tell you whether the problem is the traffic, the page or the video.

      5. Connect it to the checkout

      Point the button at the checkout and build the post-purchase path in upsell, downsell and One Click Buy.

      If it didn't work

      • The video does not load: review the embed code and whether the video platform allows your domain.
      • The button does not appear: test in a private window and on a mobile device.
      • The page is slow: see speed up my pages.