For AI agents: the complete documentation index is available at https://docs.clickmax.io/en/llms.txt, the full documentation bundle is available at https://docs.clickmax.io/en/llms-full.txt, and this page is available as Markdown at https://docs.clickmax.io/en/guides/webinar-live-offer-and-chat.md.
  • English

      • How do I control the offer and the chat during a live webinar?

      Everything you save in the webinar settings reaches people already watching within seconds, on its own. Nobody has to reload the room.

      Before you start

      • Role: Owner, Admin or Editor.
      • A published webinar with the room link already shared.

      1. Release or pull the offer with a full room

      You decide on the spot when the offer card shows up.

      1. Open the webinar, go to the Offer step and click the offer you want to change (or Add offer). A webinar can have several — see How do I add several offers to the webinar and set when each one shows up?.
      2. Adjust Show at (the video minute when the card appears), the price, the button text or the checkout link.
      3. Click Save offer.

      Viewers get the change in about 15 seconds: the card appears, disappears or shows the new price with no action on their side. Turning Offer on off removes the card from the room the same way.

      The same applies to the rest of the settings — chat, reactions, audience and appearance follow this rule too.

      To publish or take an offer off air on click, without touching the scheduled time, use the live session control room.

      2. Pick the buy button colour

      In the offer form, under Color, choose the colour. It applies both to the offer card button and to the Buy button pinned at the top of the chat.

      The button label switches to light or dark on its own based on that colour — there is no combination where it becomes unreadable.

      With no colour set on the offer, the buttons fall back to the main colour from the Appearance step.

      3. Show a checkout QR code in the room

      People watching on a TV or a projector cannot click the buy button. The QR code solves that: they point their phone camera at it and land straight on your checkout.

      1. In the offer form, fill in the Checkout link.
      2. Still in the form, under Room display, turn on Checkout QR code.
      3. Click Save offer.

      The QR code is generated from the same Checkout link the buy button uses — there is no separate field for it, so the two can never point to different addresses. It also carries the same source parameters (utm) the button click would carry, when the offer is set to pass them along: a sale made on the phone keeps the right attribution.

      In the room, the QR code sits inside the offer card, next to the price and the button — so it is only there while the offer is released. Viewers can click it to see it full screen (handy when the room is being projected) and close it with Close or the Esc key.

      On phones the QR code is not shown: someone already holding their phone uses the buy button.

      While the Checkout link is empty, the Checkout QR code switch stays off and locked — with no link there is nothing to point to.

      4. Use the YouTube chat in the room

      If you stream on YouTube, you can bring the real stream chat into the room, replacing the Clickmax message panel.

      1. In the Video step, choose YouTube and paste the stream link.
      2. Go to the Chat step and turn on YouTube chat.
      3. Save.

      In the room, the right-hand panel now shows the stream's own chat — real messages, with YouTube's own input (viewers must be signed in to their YouTube account to write).

      What changes while this chat is on

      • The simulated message script is not shown — having both would confuse viewers.
      • If the viewer has not left their details yet, the sign-up block stays below the chat: lead capture is not lost.
      • The YouTube chat only loads on the webinar's public address. Previewing from a different address makes YouTube refuse to display it.

      If the webinar video is not a YouTube link, Clickmax warns you right in the Chat step and the room keeps the normal message panel.

      In the normal message panel, messages sent while the session is on air are real and reach everyone. You follow, answer and moderate them from the live session control room. Outside the live session — on replay, or before it starts — a viewer's message shows only to whoever sent it, and the rest of the panel follows the script from the Chat step.

      5. Reactions: a viewer tap reaches everyone

      With reactions on in the Reactions step, viewers tap the emojis in the bar below the video. The tap answers immediately for whoever tapped (the button pulses and the emoji floats up on the player) and, while the session is on air, it reaches everyone else in the room within moments: the emoji floats up on their player and the counter next to the emoji adds up. This applies to live sessions and to evergreen sessions in progress. Off air (replay), the tap stays in the tapper's browser only.

      Anyone blocked in the control room can no longer react — their tap never leaves their browser.

      The number next to each emoji is the sum of three parts:

      • Starting count — the value you type per emoji in the Reactions step (default 0).
      • Timeline peaks — reactions scripted by video minute (below).
      • Real reactions — the taps from people watching this session.

      The number never grows by itself outside peaks: with no peaks and no taps, it stays at the starting count.

      Reaction timeline

      In the Reactions step, under Reaction timeline, you mark peaks at video minutes, just like the chat script:

      1. Click Add peak.
      2. Fill in Moment (mm:ss), pick the Emoji from the bar, the Amount of reactions and the Duration (s) they spread over (0 = all at once).
      3. Save.

      The track above the table shows each peak at its video position, with a width proportional to its duration. In the room, from the marked moment on, emojis float up on the player over the duration and the counter adds the amount gradually until it closes. Every viewer sees the same scene at the same minute.

      A peak with no emoji or with amount 0 is dropped on save.

      Emojis on the player and counters

      • Emojis floating on the player — off, nobody sees floating emojis (not from their own tap, not from others, not from peaks); the counter keeps adding.
      • Emoji pace on the player (Low, Medium or High) — cap on emojis floating up at once. It never changes the counter; it only keeps a full room from covering the video.
      • Show counters — off, the bar shows only the emojis and the tap still responds the same way.

      In the control room, the top of the panel shows the session's total of real reactions.

      If something does not work

      • The offer did not change for people already watching: confirm you clicked Save offer and wait a few seconds. Background tabs only refresh when they come back to the front.
      • The button still shows the old colour: the colour lives in the offer form (Offer step), not in Appearance — check you saved it there.
      • The QR code switch will not turn on: it only becomes available once the Checkout link is filled in the offer form.
      • The QR code does not show up in the room: it lives inside the offer card — check the offer has already been released at the minute set in Show at. On phones it is hidden on purpose.
      • The YouTube chat is empty or shows an error: the stream must be live on YouTube with chat enabled on YouTube's side, and the room must be opened through the webinar's public address.