For AI agents: the complete documentation index is available at https://docs.clickmax.io/en/llms.txt, the full documentation bundle is available at https://docs.clickmax.io/en/llms-full.txt, and this page is available as Markdown at https://docs.clickmax.io/en/guides/order-bump-and-average-order-value.md.
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      • How do I increase the average order value of my offer?

      There are three levers, and they act at different moments of the purchase. Using all three at once, with no criteria, usually cuts conversion instead of raising revenue.

      Before you start

      Which lever to use

      LeverWhen it appearsBest for
      Order bumpInside the checkout, before payingA cheap, obvious complement to the main product
      UpsellAfter the payment is approvedA bigger offer that would need a fresh decision
      CouponAt the checkout, when the buyer asksCampaigns and recovery, not raising order value

      1. Start with the order bump

      The order bump is the lowest-risk lever: it appears as a tickable add-on inside the checkout and does not interrupt the purchase. Set it up on the offer — see Checkout.

      Rule of thumb: the bump should cost far less than the main product and solve the problem that comes immediately after the one the main product solves.

      2. Then build the upsell sequence

      With the bump working, add the post-purchase sequence described in upsell, downsell and one-click buy.

      3. Use coupons deliberately

      Coupons lower the order value — the gain comes from volume or from recovery. Use them in a campaign with a deadline, not as a permanent discount.

      4. Measure the real effect

      A higher order value that drags conversion down can reduce total revenue. In Sales, track the Average Ticket and the number of orders before and after each change — see reconcile sales.

      If it didn't work

      • The bump does not appear at the checkout: confirm it is linked to the right offer.
      • Conversion dropped after the bump: test with the bump switched off for a few days and compare in Sales.
      • The coupon does not apply: review its validity and rules in Coupons.