How do I track my sales with the src parameter?
Add ?src= to your checkout link. Clickmax stores that value with the sale and sends it back in outgoing webhooks — that is how platforms such as VTurb and UTMify know which ad generated each purchase.
Before you start
- Workspace role: Owner, Administrator, Editor or Collaborator.
- You only need the parameters in the URL. There is nothing to enable in settings.
What it is for
Most tracking platforms ask you to pick one parameter to identify the conversion. Almost all of them offer src, because it is the market standard for digital products. Clickmax accepts src and sck exactly like other checkout platforms.
They sit alongside UTMs — they do not replace or overwrite anything:
Step by step
-
Build your checkout link with the parameter, alongside the UTMs you already use:
-
If the origin is a sales page that leads to the checkout, put the parameter on the sales page link. Clickmax forwards the query string to the checkout automatically.
-
In your tracking platform (VTurb, UTMify and similar), select
srcas the conversion parameter. -
Place a test order and check the value under Sales or in the exported file.
Where the value shows up
- Sales filter: under Sales, open the filters and use the src and sck fields, next to the UTMs. The same applies to Subscriptions and to external sales.
- Export: the
srcandsckcolumns are included in the sales, subscriptions and contacts CSV files. - Segments: you can build a contact segment filtering by
srcorsck. - Outgoing webhooks: the value travels in the event sent to the platform you connected.
Which events carry the value
Every purchase and capture event sent by outgoing integrations:
Limits
- Each value stores up to 255 characters. Longer values are trimmed — the sale is never rejected because of this.
- The value is recorded at purchase time and does not change afterwards.
- A sale that arrived without
srckeeps the field empty; Clickmax never invents an origin.
If it did not work
- The field is empty on the sale: check that the parameter was in the URL when the buyer opened the checkout. If they arrived through a link without it, there is nothing to record.
- The external platform did not receive it: confirm in the outgoing integration that the matching event is selected. See Outgoing webhooks.
- You use VK Metrics: it has its own parameters (
vk_sourceandvk_ad_id), different from these. See Send leads and sales to VK Metrics.